Archive for the 'Children and money management' Category

Responding to cyber-powered commercialism: A Justin Bieber–endorsed bank card hits the market

Monday, May 20th, 2013
A new celebrity backed prepaid debit card, called SpendSmart,recently launched and is aimed to attract tweens, teens and their parents. I wrote a column critical of the bank card because it had penalty fees and it was endorsed by teen idol, Justin Bieber. The CEO of SpendSmart asked me to take a second look, which revealed how the penalty fees could be avoided, and clarified that Justin Bieber is the ambassador, and that SpendSmart was not a “celebrity card” like the scorned Kardashian card of 2010. I will be publishing the second look in the Sacramento Cyber Safety Examiner column later this week after a conversation with a Sacramento-based banking professional who is also a parent of teenagers. Nevertheless there remain concerns about children being targeted for commercial exploitation in the network. Below is a preview of the second look and my thoughts about the importance of helping children recognize personal motivation to purchase products or services, especially financial instruments.

Financial literacy and the business of life in the network

Monday, February 4th, 2013
This Tuesday, our guest will be Marie Hall, Executive Director of BeMoneySmartUSA, a non-profit in Carmichael that offers free financial literacy training for youth and employment opportunities through their Farmer’s Markets. Their “Head start to finance” trainings start Feb 9 and continue every Saturday through May 25 from 9 a.m. to 2:30 p.m.

Relating to money in the network: Wealth is a state of mind

Monday, July 23rd, 2012

CyberParenting Topics on Tuesday mornings, TheFish103.9FM

Marie Hall founded BeMoneySmartUSA, a non-profit in Carmichael, Ca. which offers free workshops for youth to learn financial literacy, because she experienced first hand how the consumer-culture and network pressure to borrow and spend led to the global debt-bondage crisis.

This “too big to fail crisis”, which continues to escalate since the bank bail outs of 2008 and turned into a global melt-down,  reveals governments and financial institutions …

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About Joanna Jullien

Joanna Jullien

Joanna ( and her husband have raised two sons in Roseville, CA. She has a degree from U.C. Berkeley in Social Anthropology (corporate culture). Her honors thesis was awarded the Kroeber Prize and funding from National Science Foundation grant. Joanna writes to help parents with the modern-day leadership challenges of raising children. She is a contributing writer for The Granite Bay View, the Press Tribune, the Sacramento Examiner, and editor of Banana Moments.